OVERVIEW
Since 2010 The Weringa Group has been providing management advisory services to companies and organisations in Australia and companies looking to do business in the South Pacific region – predominantly Australia & New Zealand. With low overheads and a network of skilled and trusted advisors covering a wide range of disciplines and territories, we provide cost-effective solutions to our clients.
We were established to help businesses avoid the pitfalls of overseas expansion – the known risks plus the “unknown unknowns” of foreign markets such as culture, the idioms and metaphors of language, business etiquette and the nuances
of living and working in large foreign cities.
Our strength and point of difference is the way we assist our clients steer through the pitfalls of foreign markets and help them successfully establish and expand their presence in our region of the world.
We do this having managed global export-orientated businesses ourselves (see Our Team), so we understand client needs really well. We provide an experienced business and operational focus to help our client’s businesses become successful through the years.
Our clients fall into two broad categories – those looking to sell or buy products or services and those looking to acquire or create a business in our region of the world.
We see three distinct phases to engagement in a foreign market, being to Evaluate, Establish and Expand. And between those phases our services fall into eight categories of activity we offer to help clients fulfil their ambitions.
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The first phase is to Evaluate a new market, usually with a view to selling products or services into it, buying products or services from it or to create or acquire a business.
The second phase is to Establish a presence in the market. For exporters it means successfully engaging a distributor, agent or reseller. For importers, to contract for the supply of products or services. For a client seeking to acquire or create a business it is the completion of that process – moving into the operational phase.
The third phase is to Expand and become successful. This is not as easy as it sounds and is often where foreign-owned firms fail. Dealings with a distributor, agent or re-seller is rarely straightforward. And businesses created or acquired don’t always grow as intended. Hiccups and misunderstandings occur from time to time – the more so when cultural and business norms are different.
As an adviser we often become the eyes and ears of our client in the region, helping to monitor, review, audit, advise or interact with stakeholders to help our clients navigate bumps along the road to a long-term profitable engagement in our region of the world.