PHASE 1 - EVALUATE
Phase 1 to engage in the South Pacific region starts with Sourcing information to Evaluate opportunities in a market and/or to develop or verify a Strategy for engagement. We offer a comprehensive range of services to assist our clients’ diverse needs for information or analysis.
Please Contact Us to discuss your plans and requirements. We are happy to provide high level advice before talking terms of an engagement.
SOURCING
Many clients undertake market research to decide whether to pursue opportunities in our markets – Australia, New Zealand and the South Pacific. Research done at source provides the deepest and most insightful analysis. We evaluate markets to identify distributors (or agents or re-sellers) or suppliers for the export or import of products or services, or to identify the market structure and competitors for clients wishing to acquire or create a company in one of our markets.
Trade Shows are often a good way for clients to efficiently visit our markets, meet industry participants and engage in productive discussions. We assist in a variety of ways – finding suitable trade shows, helping clients exhibit or attend shows, pre-arranging meetings, business functions events and dinners; or attendance and/or speaking at conferences. We can arrange itineraries, make transport and accommodation bookings and provide assistance to ensure a client’s business and recreational time fits their needs.
If Trade Delegations are visiting, we can provide local support staff to assist the tour leader with support, logistics and language assistance.
When clients are keen to establish a business, we can assist by sourcing local Service Providers such as lawyers and accountants with relevant industry expertise and market knowledge. Their services are also required in the first phase of the M&A process after market research has identified industry participants and potential targets. We can help to approach those targets and assess their interest in an approach. We also help clients negotiate a heads of agreement document – the starting point for a deeper engagement with advisors.
STRATEGY
Having decided on international expansion, clients may want to engage in forms of strategic analysis to better understand
the competitive landscape, attractiveness of their company’s products/services and make an assessment of the power of competitors in the foreign market(s) they are considering. Using strategic tools like a SWOT analysis, Porter’s 5 forces model
and positioning grids, we can help a client assess their competitive advantages and get their product & pricing packages best positioned in those markets.
Having determined their competitive positioning, clients should develop a detailed plans to ensure an orderly and successful entry into each new overseas markets. In the hierarchy of planning – a Strategic Plan for the long-term vision; a Business Plan for the next one to three years; a Marketing Plan to connect to customers; a Budget for the next year and a Financial Forecast
for the next three to five years, the intentions of the parent company can then morph into detailed plans for a new and often unknown market. That’s where we can help – either by preparing some or all of these plans or by reviewing plans prepared at head office to make sure they are realistic in the local market context.
We help in other ways too. For example, local Funding may be sought for capital expenditure or operational cover through
the establishment and growth phase of a new business. And we can assist clients to become aware of the opportunities and obligations associated with various levels of Governments such as taxes, subsidies, grants and access to Ministers or bureaucrats.